Power Player featuring Kevin Garrity

It's challenge for an independent radio sales and marketing company to succeed these days when you're going up against some well-established corporate powers. Yet Gen Media Partners brought together the operations of McGavren Guild Media, Local Focus Radio, HRN Media Network, MG Malls and more to create the largest independent radio representation firm in the country, offering a platform of more than 1,000 exclusive radio stations in 330 markets - with a special emphasis on Hispanic radio. Here, CEO Kevin Garrity discusses how Gen Media succeeds, the current radio sales terrain and how he sends radio and its advertisers the right, positive message.