TV And Digital Woes Have Advertisers Rediscovering Radio
The tide is turning. After combatting a stagnant ad market and losing dollars to newer, data-rich digital channels, the radio industry is getting revived interest and increased activity from advertisers. Some brands, including major national players, are reinvesting, while others are making their first buys.
They are drawn to radio’s deeply rooted selling points: the ability to reach masses of consumers and its proven content, alongside expanded platforms like digital audio, mobile apps, podcasts and live events. In concert, radio can offer dynamic campaigns and deepened engagement.