With a radio sales career that spans 30 years, Kevin Garrity has built Gen Media Partners into the largest independent radio rep firm in the U.S. With a platform of more than 1,000 stations in nearly 170 markets, the firm integrates national, regional and local sales efforts for clients that include Adams Radio Group, Bustos Media, Crawford Broadcasting, Curtis Media, Delmarva Broadcasting, North American Broadcasting, Pamal Broadcasting and Spanish Broadcasting System, among many others. Garrity was president and CEO of McGavren Guild Media and Local Focus during the restructuring that culminated in the 2015 formation of Gen Media Partners.

Gen Media Partners’ Julie Quarm and Alison Rae Win “Awards of Excellence: National Radio Rep Firm” from Alliance of Women In Media’s Dallas/Ft. Worth Chapter During 34th Annual Gala

“Gen Media Partners (GMP) swept the National Radio Sales categories in the “Awards of Excellence” from the Alliance of Women in Media’s Dallas/Ft. Worth Chapter (AWM DFW), during the 34th annual Gala last Thursday. Up against sales executives from some of the biggest companies in radio, Julie Quarm, Vice President, Director of Sales, and Alison Rae, Senior Account Executive - both for Gen Media Partners’ Southwest Region - won National Radio Awards for Sales Manager and Account Executive, respectively

“I’ve always known that Gen Media Partners has the best sales force in national radio, and I’m delighted that Julie and Alison received this well-deserved recognition from their peers at the Alliance of Women in Media,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “I am very proud of their accomplishments and of our entire team.”

Gen Media Partners is proud to announce its newest exclusive national ad sales partnership with Galaxy Communications, the fourteen-station central New York group run by President and Chief Executive Officer Ed Levine. The announcement was made by Kevin Garrity, Chief Executive Officer of Gen Media Partners.

“We are delighted to welcome Ed and Galaxy Communications to Gen Media Partners,” Garrity said. “Ed’s team is known for creatively utilizing all of their assets to connect advertisers with loyal listeners. Our independent position in national representation allows us to super-serve Ed’s stations, working in partnership with his team to bring robust opportunities to national agencies and brands.”

“We are very pleased to move Galaxy's national business to the leading independent rep firm in radio,” Levine stated. “I will sleep better at night knowing that I'm not relying on my direct competitor to oversee my national business any longer. Gen Media‘s independent standing aligns with Galaxy’s, and their experienced team knows how to increase national revenue for the independent broadcaster.

“Kevin’s background at dedicated rep firms has given him a perspective on national that aligns with the needs of independent broadcasters. With Kevin, we can create or own destiny.”

If the new reality of how to reach registered voters is all about specific targeting, then campaigns would do well to keep in mind all-news and news/talk formats aren’t the entire radio universe worth exploring. In fact, country, AC, classic rock, Spanish-language and other formats hit voters where they live and work, Nielsen data shows.

That’s helping radio make a case for campaigns to use a wider array of formats in this election cycle. Democratic candidates are using stations that target African-American and Spanish-language audiences, says Roger Rafson, senior VP, Political/Issue Advocacy & Strategic Alliances at Gen Media Partners’ rep firms. Republican campaigns are reaching their core voters with news/talk and religious stations and some are using Spanish-language stations. “I anticipate seeing both expanding their reach by advertising to more general market formats and audiences soon leading up to the Nov. 8 election,” Rafson says. “I sense that many campaigns will start up in earnest two months prior to the general election.” Already, Gen Media Partners has placed 3,149 individual station orders for political campaigns.

Gen Media Partners (GMP) is proud to announce it has hired Jim Brandt as Senior Vice President, Digital to maximize revenue opportunities across digital platforms from radio, TV, malls, mobile, and streaming, as well as the company’s HRN Network and retargetingplus.com website.

“We are tapping into digital advertising budgets, which are growing at a tremendous pace,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Jim is a performance-driven sales executive who has the connections at Fortune 500 brands and at digital agencies and departments to grab more share of ad dollars for our media partners. His ability to design multi-platform advertising solutions will be an asset to brand marketers, agencies, and our media clients, and his knowledge of advanced digital advertising technology will be valuable as agencies move more into programmatic buying.”

Don’t lose advertising dollars to digital. Take control with practical strategies you can pitch tomorrow.

Many stations complain that they’re losing revenue to digital platforms, yet Hispanic broadcasters actually have an edge: Surveys show Hispanic consumers index among the highest in terms of digital use in almost every category.

How well do you understand your digital assets and how to combine them in seamless campaign strategies to engage both advertisers and consumers? Let top experts from outside the radio box help you connect the dots across platforms and devices to create practical programs you can pitch tomorrow. Learn what you need to know to make the most of digital at the Smarter Digital Strategies panel, only at the Hispanic Radio Conference.

Gen Media Partners has launched RetargetingPlus.com, the hottest new form of online advertising that garners measurably high ROI. Retargeting hit the digital advertising marketing place a few years ago and is attracting large national advertisers and independent local businesses by serving targeted ads to customers who already have visited a website.

“This is opening doors directly to advertisers and new agencies, allowing us to introduce radio into their marketing budgets,” states Kevin Garrity, Chief Executive Officer of Gen Media Partners. “It’s an opportunity for us to talk not only to traditional broadcast agencies but also to digital agencies, and to tap into digital budgets.

Gen Media Partners, the integrated media representation company for radio, and Creative Talent, Inc., a broadcast talent and management agency, announced today a strategic business development alliance to engage and expand their proprietary services to clients. Under the arrangement, the two entities will work together to generate revenue and growth capabilities for their general market and Hispanic radio clients.

In making the announcement, Kevin Garrity, Chief Executive Officer of Gen Media Partners, said, “With this newest venture, Gen Media Partners continues to increase opportunities for revenue generation for both advertisers and client stations in the general and Hispanic markets. I’m excited about what we can do together.

Gen Media Partners has expanded its cross-selling platform following a renewed agreement between its mall partner, McGavren Guild Malls (MG Malls), and Simon Brand Ventures for exclusive ad sales representation of backlit directories in select Mills and Simon regional Malls. The Gen Media Partners cross-selling model is designed to bring more national and local business to radio by introducing new advertisers that have not utilized the medium in the past, and by building innovative radio-centric campaigns that feature multi-platform solutions for advertisers.

“We are not repackaging old avails,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “There are many opportunities to use the assets of radio stations in conjunction with malls to provide interesting and compelling revenue-generating ideas that meet marketers’ objectives.”

Gen Media Partners has hired radio sales and advertising strategist Sharon Kitroser as Vice President, Integrated Sales, Gen Media Connect, originally Gen Media Complete. In making the announcement, Kevin Garrity, Chief Executive Officer, Gen Media Partners, commented that the division was renamed to better reflect its objective of connecting advertisers with target consumers across the multiple platforms under the Gen Media Partners’ umbrella.

Kitroser will lead the Gen Media Connect initiative by creating advertising solutions that utilize the benefits of Gen Media Partners’ suite of media resources, including radio, out-of-home, events, digital, social, and more. The Gen Media Connect cross-selling strategy is designed to introduce new advertisers to radio and other platforms, and Kitroser will use her expertise to tap revenue from non-traditional sources

Even the largest national advertisers are looking for consumer touch points at the local level. Our medium is so entrenched in the local lifestyle of listeners that we connect with them in a very personal way. In today’s constantly expanding media landscape, radio has broadened its reach and extended listener engagement across platforms – on-air, online, on-site, on mobile, and on social media. All that remains is to substantially grow our business… and the opportunities for growth are ripe with new advertisers.

At Gen Media Partners, we created Gen Media Connect to go outside of traditional media sales practices and bring new advertisers and more advertising dollars to our radio clients.

MG Malls (McGavren Guild Malls) continues its growth surge with its latest arrangement for exclusive ad sales representation of backlit advertising for properties within WP Glimcher’s rich portfolio of enclosed regional malls and community lifestyle centers, including in top markets such as New York, Los Angeles, Chicago, Dallas, Denver, and Atlanta. The deal adds 48 malls and 716 monthly advertising panels, bringing MG Malls’ exclusive representation to 88 DMA’s. The MG Malls’ directory advertising portfolio is now up to 178 malls nationwide with more centers under national representation agreements.

Gen Media Partners has announced its newest partnership with School Sports Media, a national school representation firm that delivers hyperlocal community-based marketing solutions with cause-related benefits, hypertargeting mobile capabilities, and robust customization abilities. The deal brings another dimension of multi-platform marketing to Gen Media Partners’ expanding resources.

Gen Media Partners, a new integrated media representation company, launched today to steer the combined sales operations of McGavren Guild Media, Local Focus, Commercial Media Sales, HRN Radio Network, and MG Malls. The strategic alignment will keep the individual companies intact, while expanding the reach of their collective sales force of almost 50 sellers to new advertisers and new advertising categories by focusing on unique cross-selling opportunities. Kevin Garrity, a 26-year media executive who has been President and Chief Executive Officer of McGavren Guild Media and Local Focus, takes the reins at the helm of the newly formed organization.

In this newly-created position, Kensington-Lott will focus on continuing to grow the entire McGavren Guild platform with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company's digital, audio, television and out of home assets. McGavren's radio station partners reach one-third of all U.S. Hispanic households, covering both mature and emerging Hispanic markets, and sister company McGavren Guild Malls reaches nearly 90 million Hispanic shoppers annually

McGavren Guild, a Genesis Media Holdings company, announced today that Julie Galley Quarm has joined the independent media representation firm as vice president/director of sales in Dallas. In this role, she reports to Kevin Garrity, President and Chief Executive Officer and will oversee all sales for McGavren Guild client stations in the Dallas region.

“This is a major hire for McGavren Guild and Genesis Media Holdings as we continue to build one of the strongest teams in radio sales," Garrity said. "Julie is a very talented executive with great relationships and a stellar track record of developing new business. She will play an integral role in helping our client stations grow their revenue and share."

Genesis Media Holdings LLC , owners of McGavren Guild Media, McGavren Guild Malls and Local Focus Radio, announced today that it has acquired Commercial Media Sales (CMS) , which represents radio stations in small and medium sized markets across North America. Terms of the deal were not disclosed.

In conjunction with the acquisition , CMS founder Roger Rafson has joined Genesis Media Holdings to oversee a new political ad sales initiative. Rafson is a 35+ year ad sales veteran who launched CMS in 1982.

Shaun Newman, Chairman of Genesis Media Holdings, said, "This is a red-letter date for Genesis Media Holdings...

McGavren Guild, an independent media representation firm, announced today that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board.

The announcement was made by Shaun Newman, chairman of Genesis Media Holdings, owners of McGavren Guild. “This move was made in order to better serve clients, drive innovations and new initiatives while focusing on improving client revenues,” Newman said. “The change forms part of Genesis Media Holdings’ growth plan.”

On the Garrity appointment, Newman said, “Kevin has a long track record in generating revenues for client stations and we believe he is the ideal person to lead McGavren Guild to its next level of growth. His familiarity with the firm and vast network of contacts will make this a seamless transition and enable McGavren Guild to continue to grow without skipping a beat

Genesis Media Holdings, which owns McGavren Guild Media, the leading independent radio representation firm, has acquired Local Focus from Kay Olin and Dave Demer. McGavren Guild and Local Focus will operate independently under the Genesis Media Holdings umbrella.