Gen Media Partners Hires Sales Marketing Pro Lauren Boyle and Promotes Lauren Welch in Dallas office
Gen Media Partners has hired sales marketing pro Lauren Boyle to will lead the Dallas office as Vice President and Director of Sales. In addition, Lauren Welch has been promoted to Account Executive, also based in the Dallas office.
In making the announcements, Chief Executive Officer of Gen Media Partners, Kevin Garrity, observed, “Transactional avails no longer move our business. A top marketer like Lauren (Boyle) knows how to integrate radio’s local attributes with the needs of national advertisers to drive revenue for our client stations. I am delighted to welcome her to our team.”
Garrity continued, “Lauren (Welch) has built relationships with some of our agency partners in the Dallas market. She has proven herself to be an asset and possesses all the necessary skills to be successful in an Account Executive role. I am pleased to reward her talent."
With 20 years of broadcast ad sales experience across local, national, General Market and Hispanic broadcasting, Boyle is an expert in segment marketing and an authority on bi-lingual and multicultural marketing. She also specializes in digital, and sports marketing. Boyle has worked at Azteca America TV, ESPN Deportes, Cultura (Dieste), and McCann Erickson.