Gen Media Partners Acquires Regional Reps and The Tacher Company, Expanding its Scale and Influence in National Radio Representation - Larger Radio Platform Enhances National Advertiser Opportunities for Independent Broadcasters
Gen Media Partners (GMP), the largest independently owned national radio representation company in the U.S., has acquired Regional Reps and The Tacher Company, further expanding its reach and influence in the national advertising arena. The announcement was made today by Chief Executive Officer Kevin Garrity. While the newly acquired companies will continue to operate on behalf of the radio stations they represent, Gen Media Partners’ combined roster of 4,000 radio station partners will create more opportunities for national advertisers, particularly when they are looking for scale in radio.
“With the addition of these two heritage firms, we strengthen our voice on the national level for the independent broadcasters we represent,” Garrity stated. “With the increased scale and reach, we can develop more national opportunities and generate more agency business for our independent radio partners, while we continue to provide the exceptional service and support that are our hallmark. I’m excited to welcome Regional Reps, The Tacher Company, and the radio stations they represent to the Gen Media Partners family.”