What We Do

Gen Media Partners connects advertisers’ brands with consumers across radio, TV, digital, malls, out-of-home, events, mobile, social media, and more.

From idea-inception to activation, execution, and post-campaign analysis, Gen Media Partners guides the process and identifies the right mix of channels to achieve your goals. Our easy-to-use buying tools deliver a one-stop, accurate buying experience.

Contact Us today to find out how we can help make your job easier and maximize your campaign results.


Click on the buttons below to learn more about each of the Gen Media Partners platforms.

Gen Media Partners is the largest independent National Radio advertising sales representation firm in the U.S.

  • Built on the combined resources of McGavren Guild Media and Local Focus Radio
  • Exclusive representation of more than 1,000 stations in 330 markets
  • More than 6,000 stations in small and rural markets
  • 98% coverage of the total U.S. population
  • Full range of programming from Country and Rock to News and Sports
  • Delivering one-third of the U.S. Urban market
  • 30+ Sales Executives in every major advertising hub across the country
  • 16 offices covering every region, giving you immediate access to someone in your time zone

We are experts in Hispanic marketing. We represent some of the nations’ leading Hispanic broadcasters, reaching over one-third of the fastest growing consumer segment group in both established and emerging Hispanic markets

  • Spanish Broadcasting Systems
  • Bustos Media
  • Lazer Broadcasting
  • Norsan Media
  • Davidson Media
  • Gois Broadcasting

For more information about our Hispanic Platform, please contact Anne Kensington-Lott at (954) 789-1946 or email her here.

When it comes to reaching voters, Gen Media Partners provides a powerful 1-2 punch with the broad geographic reach for a statewide or multi-state campaign, plus the ability to hyper-target a specific Congressional District, County, or Municipality.

Our Politicial Platform represents thousands of voters in markets large, medium, and small. Our simplified process is fully turnkey to get your campaign up and running quickly and easily.

Please contact Roger Rafson at (412) 421-2600 or email him here for more information about our campaign services.

Campaign Services
  • www.campaignrates.com a free, accurate, and dedicated resource to help you plan:
  • Examples from campaigns that effectively used the power of radio and won!
  • Legal primers from broadcast law firms with answers to your questions about candidate and issue advertising
  • Expert insight on radio formats that engage specific voter groups
  • Target General Market, Hispanics and African Americans on their favorite radio stations
  • Customized campaigns based on budgets and target district/audience
  • Simplified billing: one check, one invoice... reconciled for you!
  • Free daily Competitive Spending Report – to help your campaigns respond effectively
  • Get out the vote or Specific Message campaigns
  • The flexibility to turn on a dime
  • Digital and experiential extensions

Whether you call it small market, unmeasured, or rural radio, Gen Media Partners is the easiest and most efficient way to work with non-represented radio stations outside of metro areas. We offer resources and tools that no other company can provide.

Gen Media Partners is your nonmeasured market radio resource:
  • Experts in Unmeasured Radio: We take out the guesswork and do all the legwork
  • One point of contact for access to more than 6,000 stations
  • Whosmyradiorep.com: A free resource to help you find the national rep for every radio station in the U.S.
  • Hyper-Targeting: By county or zip code
  • Rapid Rate: Proprietary, fast, accurate
  • Advanced Technology: Electronic buying & invoicing

Simply said, we are here to make your job easier… Put us to work! Contact us today.

The Gen Media Partners’ digital team helps advertisers and their agencies develop digital strategies that reach targeted consumers across devices. We can deliver broad reach or target a specific zip code. From behavioral to search to retargeting, streaming audio or display, we guide you through the entire process.

Our specialized retargeting unit is expert at capturing website visitors and directing targeted advertising messages to them after they have left, giving unprecedented opportunities to bring them back to and convert them to customers or clients. Visit our retargeting site at retargetingplus.com

Our Digital Capabilities include:

  • Retargeting
  • Mobile
  • Contextual
  • Behavioral
  • Search Retargeting
  • CRM Database Targeting
  • Geo-Targeting and Geo-Fencing
  • Facebook Exchange

All our campaigns are executed programmatically, utilizing real-time bidding through a range of inventory exchanges. We incorporate targeting data into our campaigns and have access to over 30 third-party data suppliers. For more information, contact Scott Brody at (323) 680-4340 or email him here.

MG Malls provides a single point of contact for mall media advertising in 2,900 shopping centers across the country, including premier locations in top markets. We have access to Dallas Galleria, Irvine Fashion Island, Irvine Spectrum, The Mills Portfolio, Simon Property Group, Jones Lang LaSalle portfolio, the Urban Retail Properties portfolio, and many independent centers.

MG Malls delivers excellence across all facets of revenue generation for its client malls and strong results for its client agencies

  • Maxi Malls
  • Backlit Ad Panels
  • Static Media
  • Partner Media

Find out more about MG Malls by contacting David Parsons at (212) 400-7430 x111 or email him here.

HRN Media Network

With HRN Media Network, Gen Media Partners offers advertisers access to 95% of the U.S. Hispanic households across over 240 stations, including strong coverage in the Top 10 markets (LA, NY, Miami, San Francisco, Houston & Dallas).

HRN is the #2 Hispanic Network in the U.S. , represents the Hispanic iHeart Radio Stations and partners with Liberman Broadcast for concert series and promotional events..

Exclusive programming and compelling content, representing the following shows:
The Enrique Santos Show, The Ana Maria Canseco Show, The Don Cheto Morning Show, Angelica Vale, The Soccer Republic with Fernando Fiore (HRN Syndicated) and El Show de Chiqui Baby (HRN Syndicated)

Find out more about HRN Media Network by contacting Clark Logan at (212) 400-7430 x181 or email him here.

Agency Tools & Resources

At Gen Media Partners our priority is making your job easier. We operate as an extension of your agency with the support that helps you achieve your campaign’s goals efficiently.

We have invested in state-of-the-art technology that is fully compatible with current industry standards and has the built-in flexibility to adapt to emerging buying trends.


RapidRate is a proprietary and innovative way to help you place buys more efficiently. We quickly enter the specs of your buy and the system immediately distributes the information to the stations that meet your campaign's goals.

More importantly, RapidRate is a portal that allows stations to respond quicker than ever before. The system stores the rates for immediate retrieval in the planningor future buys.

Back-Office Support

  • Experienced team at Media Financial Services to handle all back-office support.
  • Unwired Network Billing- Collection & reconciliation of station affidavits and single-source bill to agency.
  • Monthly Receivables Statements & Payment Process- Agency sends single check to MFS for distribution to multiple stations. Saves agency time and money.
  • Electronic Invoicing- Can facilitate electronic transfer of invoice/billing information, reducing human errors and saving time.


We offer a variety of Qualitative & Quantitative Research Tools through our subscriptions with Nielsen , Scarborough and Media Audit. We aso provide additional resources such as County by County, the Census, Geoscape, Pew Research Center and several others.


WhosMyRadioRep.com is a FREE resource for our agency and marketing partners to quickly (and accurately) look up the rep firm for every commercial station in the US


CampaignRates.com - Get access to all the information you need to build a winning political campaign.


Gen Media Partners & The Tacher Company have joined their sales and management resources to create GMPT Media Sales, an organization designed to provide exclusive market representation to deliver custom sales solutions to client broadcasters.

What this means to Agencies & Advertisers is even greater pool of resources & tools to make media buying easier and maximize campaign results.

Check out the website gmptmedia.com and get started today!

Find out more about GMPT Media by contacting Devon Shuman at (970) 485-0300 or email her here.

Developing Campaigns that Drive Revenue for Client Broadcasters and Maximize ROI for Advertisers & Agencies