COVID-19 RESOURCE CENTER
GMP curated radio usage data and consumer trends to help you stay informed.
RESEARCH & RESOURCES
RADIO IN THE MIDST OF COVID-19
We want to make it easy for you to find real-time data and understanding on the State of Radio and how COVID-19 is affecting our business and yours. Here, we’ve brought together some of radio’s best research and industry news into one place. We will be updating this resource center as new studies and relevant materials become available.
Webinars & Live Events
The Impact on Radio Listeners during Covid-19
Proven Tactics for engaging local clients
Creating Audience Engagement
Borrell’s Are you ready for the grand opening?
Welcoming and Handling Objections Like A Pro
ARTICLES OF INTEREST
Inside Radio | July 14, 2020
Click to Download | RAB | April 2020
Click to Download | Nuvoodoo | May 26, 2020
Since COVID Outbreak, News/Talk Has Grown Its AQH Share By 24%.
5 Covid-19 Learnings with Tony Hereau
Marketing Effectiveness in the Times of Covid
Nielsen Data for Essential Workers
Nielsen Audio Covid-19 Study
Nielsen Flash Survey: COVD-19 Hispanic Edition
How Coronavirus is Impacting Work Habits
Click to Download | Lerma | April 2020
Developing Campaigns that Drive Revenue for Client Broadcasters and Maximize ROI for Advertisers & Agencies
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