Radio is an excellent source for reaching the Health and Fitness consumers
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Radio is perfect to reach consumers who plan to make fitness a Priority for the new year
Source: The International Health, Racquet and Sports club Association- The Next Fitness Consumer Report, released by the IHRSA Foundation and ABC Fitness Solutions.
of AM/FM RADIO LISTENERS strongly/ somewhat agree they make it a point to exercise regularly.
AM/FM Reaches the active radio listener
Source: Scarborough USA 2021 Release (Jan 2020 – May 2021) A18+ – MRI-Simmons The Next Fitness Consumer Report, released by the IHRSA Foundation and ABC Fitness Solutions.
AM/FM RADIO LISTENERS Over-Index Against TV Viewers With Gym Memberships & Attending Wellness expos
Source: Scarborough USA 2021 Release (Jan 2020 – May 2021) A18+ – MRI-Simmons The Next Fitness Consumer Report, released by the IHRSA Foundation and ABC Fitness Solutions
Radio Delivers the multicultural consumers
of AM/FM Multicultural Consumers belong to a health club or Gym
AM/FM RADIO REACHES the active Multicultural listener
Source: Scarborough USA 2021 Release (Jan 2020 – May 2021) A18+
Activities participated in past year
AM/FM reaches the Multicultural Segment that are in excellent and good health
