NEWS & PRESS
Direct-to-Consumer Brands Tap Radio To Scale Up Their Business
March 9, 2020
After years as the financial engine powering podcast advertising, direct-to-consumer brands are turning more to radio as their marketing needs evolve. As DTC brands like ZipRecruiter, SimpliSafe, Audible and Hims get bigger, often competing with traditional brands, they’re latching on to radio’s reach and influence to help scale their business.
Lazer Broadcasting Expands National Ad Sales Partnership with Gen Media Partners
Gen Media Partners Now the Exclusive Rep for Entire Lazer Portfolio of 43 Spanish Language Radio Stations
Oxnard, CA | January 8, 2020
Lazer Broadcasting has expanded its national ad sales relationship with Gen Media Partners (GMP) by moving its entire portfolio of 43 Spanish Language radio stations to Gen Media Partners exclusively. Gen Media Partners already represented Lazer stations in seven markets. The expanded deal adds 26 more stations to the Gen Media Partners Hispanic platform, which now reaches over three-quarters of U.S. Hispanics
Lotus Communications’ Spanish Language Radio Group Inks Exclusive Ad Sales Representation Deal with Gen Media Partners
Gen Media Partners now reaches 77% of the U.S. Hispanic population
Los Angeles, CA | January 6, 2020
Lotus Communications announced today that national ad sales representation for its entire group of Spanish Language radio stations will be handled exclusively by Gen Media Partners (GMP). The deal includes top-rated Lotus stations, such as KWID, Las Vegas; KVMX, Sacramento; KCMT and KTKT, Tucson; KIWI and KPSL, Bakersfield; KLBN and KHIT, Fresno, as well as the legendary Los Angeles Spanish Language sports station KWKW and its sister oldies music station KFWB. With the addition of the Lotus Spanish Language Group, Gen Media Partners now delivers 77% of the U.S. Hispanic population — over 36 million Hispanics – in mature and emerging Hispanic markets, including the Top 3, Los Angeles, New York, and Miami.
Jim Kalmenson, President of Lotus Communications, commented, “Gen Media Partners represents a very impressive national roster of Spanish radio stations. The Gen Media Partners team is passionate about Spanish Radio and is dedicated to providing excellent resources and
great service to advertisers.”
Gen Media Partners Spotlights the Power of Independent Local Radio with Advocacy Campaign to National Advertisers
New York, NY | December 4, 2019
Gen Media Partners (GMP), has initiated an advocacy campaign to shine a light on the power of independent radio to connect national brands with local listeners. The campaign was inspired by AMEX’s Small Business Saturday, a program that encourages consumers to ‘shop local’ after Black Friday. GMP’s station roster is exceptional in the way it parallels the theme and spirit of AMEX’s ‘shop local’ and, this morning, sent an email blast to national and regional advertising agencies across the country spotlighting the influence that independent broadcasters have in their communities.
Power Player Featuring Kevin Garrity
New York, NY | September 10, 2019
RAB@Work – Q REPORT
New York, NY | June 2019
Gen Media Partners’ CEO Kevin Garrity featured Q & A with Radio Ink Editor-In-Chief, Ed Ryan
New York, NY | April 1, 2019
Gen Media Partners Acquires Regional Reps and The Tacher Company, Expanding its Scale and Influence in National Radio Representation – Larger Radio Platform Enhances National Advertiser Opportunities for Independent Broadcasters
New York, NY | December 10, 2018
“With the addition of these two heritage firms, we strengthen our voice on the national level for the independent broadcasters we represent,” Garrity stated. “With the increased scale and reach, we can develop more national opportunities and generate more agency business for our independent radio partners, while we continue to provide the exceptional service and support that are our hallmark. I’m excited to welcome Regional Reps, The Tacher Company, and the radio stations they represent to the Gen Media Partners family.”
Gen Media Partners Acquires Sun Broadcast Group, Inc.
GMP’s Assets Now Span National and Network General Market and Hispanic Radio, Radio Automation, Malls Media, and more.
New York, NY | Sept 4, 2018
Gen Media Partners (GMP) announced today that it has acquired Sun Broadcast Group, Inc., a national radio network reaching over 205 million listeners. With this latest achievement, GMP has a commanding presence across national and network General Market and Hispanic radio, radio automation, malls media, and more. The announcement was made by Kevin Garrity, Chief Executive Officer of Gen Media Partners, one of the largest independently owned multi-platform organizations in radio. Read more
TV And Digital Woes Have Advertisers Rediscovering Radio
New York, NY | May 7, 2018
The tide is turning. After combatting a stagnant ad market and losing dollars to newer, data-rich digital channels, the radio industry is getting revived interest and increased activity from advertisers. Some brands, including major national players, are reinvesting, while others are making their first buys.
They are drawn to radio’s deeply rooted selling points: the ability to reach masses of consumers and its proven content, alongside expanded platforms like digital audio, mobile apps, podcasts and live events. In concert, radio can offer dynamic campaigns and deepened engagement. Read more
Gen Media Partners Hires Radio Exec Chuck Bortnick as Senior Vice President, Integrated Platforms
New York, NY | Nov 6, 2017
Gen Media Partners (GMP) has hired noted radio executive Chuck Bortnick to the newly created position of Senior Vice President, Integrated Platforms. In his position, Bortnick will apply his broad experience across network, regional, and local radio to help GMP grow revenue across all of its platforms – national, network, digital, and out-of-home. Kevin Garrity, GMP’s Chief Executive Officer, stated, “At GMP, we’re fortunate to be in a position that allows us to grow and take advantage of opportunities that we create or are made available to us. Chuck shares our company’s vision for radio’s growth across all sectors and has the background to play an instrumental role in our continued expansion. I am pleased to welcome him to the GMP family.”
“Kevin’s foresight about radio’s prospects has fueled his team with innovative ideas, and I am excited to join them,” said Bortnick. “I look forward to bringing my experience and strengths to GMP, as we expand our platforms during the next phase of our growth.”
Gen Media Partners and The Tacher Company Form “GMPT Media” – a Strategic Ad Sales Alliance for Independent Broadcasters
New York, NY | Feb 28, 2018
Cherry Creek Media is First Radio Group to Sign-On for GMPT Representation Gen Media Partners and The Tacher Company are proud to announce the formation of GMPT Media, a joint venture that brings together the sales and management resources of both companies. Cherry Creek Media, a 53-station group, is the first radio partner to sign on for the collaborative ad sales representation.
Jonathan Brewster, Chief Executive Officer of Cherry Creek Media, states, “Gen Media Partners and The Tacher Company have delivered national revenue for Cherry Creek for more than ten years. With GMPT, we get the best of both companies and exponentially increase opportunities for hitting our revenues goals.”
GLR Media Networks Teams with talkSPORT for Exclusive U.S. Hispanic EPL Radio Distribution and National Ad Sales
New York, NY | Aug 22, 2017
GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish. As a result of the deal, which launched the 2017/18 EPL season with Manchester United hosting West Ham, followed by Tottenham vs. Chelsea this past weekend, the EPL is now available for the first time at scale to U.S. Hispanic radio stations, their listeners and advertisers.
Inside Radio: Q & A with Kevin Garrity, CEO, Gen Media Partners
New York, NY | June 23, 2017
With a radio sales career that spans 30 years, Kevin Garrity has built Gen Media Partners into the largest independent radio rep firm in the U.S. With a platform of more than 1,000 stations in nearly 170 markets, the firm integrates national, regional and local sales efforts for clients that include Adams Radio Group, Bustos Media, Crawford Broadcasting, Curtis Media, Delmarva Broadcasting, North American Broadcasting, Pamal Broadcasting and Spanish Broadcasting System, among many others. Garrity was president and CEO of McGavren Guild Media and Local Focus during the restructuring that culminated in the 2015 formation of Gen Media Partners. Read more
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