National Spot Radio

Gen Media Partners is the largest independent National Radio advertising sales representation firm in the U.S.

Built on the combined resources of McGavren Guild Media, Local Focus Radio, Regional Reps and Tacher Radio Reps

Exclusive representation of more than 1,950 stations in 270 markets

More than 6,700 stations in small and rural markets

98% coverage of the total U.S. population

Full range of programming from Country and Rock to News and Sports

50+ Sales Executives in every major advertising hub across the country

18 offices covering every region, giving you immediate access to someone in your time zone


Non-Metro Radio

Gen Media Partners is your unmeasured market radio resource:

Whether you call it small market, unmeasured, or rural radio, Gen Media Partners is the easiest and most efficient way to work with non-represented radio stations outside of metro areas. We offer resources and tools that no other company can provide.

Experts in Unmeasured Radio: We take out the guesswork and do all the legwork

One point of contact for access to more than 6,700 stations

Hyper-Targeting: By county or zip code A free resource to help you find the national rep for every radio station in the U.S.

Rapid Rate: Proprietary, fast, accurate

Advanced Technology: Electronic buying & invoicing

Simply said, we are here to make your job easier. . . Let's talk!

GMP's team leader, Devon Shuman, shares insights on national business with Jay Mitchell on the Small Market Radio Newsletter's Podcast

Small Market Radio Podcast

by Jay Mitchell | with Devon Shuman


Hispanic Radio

Gen Media Partners has one of the largest Hispanic platforms in radio

We are experts in Hispanic marketing - We represent some of the nations’ leading Hispanic broadcasters, reaching over 77% of the fastest growing consumer segment group in both established and emerging Hispanic markets.

Radio has the highest weekly reach among Adult Hispanics - 96%

GMP is a one-stop-shop when it comes to independent broadcast groups in both rated and unrated markets

Target specific consumer segments within the Hispanic community

For more information about our national Hispanic Spot Platform please contact Ann Marie Figueira at (212) 400-7430 x109 or email her here

HRN Media Networks, GMP’s network audio platform, offers advertisers access to 94% of the U.S. Hispanic households


Over 220 stations in 85 markets including strong coverage in the Top 10 markets (LA, NY, Miami, SF, Houston & Dallas)


Exclusive Programming in Sports, Entertainment, Music, News and more


Customized programming segments to better target a client’s needs


Political & ISSUE

Our Political Platform represents thousands of voters in markets large, medium, and small. Our simplified process is fully turnkey to get your campaign up and running quickly and easily.

Simplified Billing - One check, one reconciled invoice

Expert insight on radio formats that engage specific voter groups

Free daily Competitive Spending Report – to help your campaigns respond effectively



GMP’s Audio Networks offers advertisers access to:

Compelling content to engage and inspire listeners

Diverse Programming & a transparent buying process

Exclusive interactive content reaching over 250 million listeners each week


MG Malls provides a single point of contact for mall media advertising in 2,900 shopping centers across the country, including premier locations in top markets.

MG Malls has the ability to act as an agency to facilitate the planning, buying, and posting of media across varying malls and developers nationwide – all with one contract and one point of contact.

MG OOH integrates a network of Specific Place Based, Dynamic Media with Standard OOH along with a single point of access and a simple process for pricing and sales


GMP Digital brings a diverse menu of digital inventory and offers access to billions of location enabled impressions and extensive data integrations. Our platform solutions are uniquely engineered to deliver the most challenging targeting requirements all with one point of contact.

Developing Campaigns that Drive Revenue for Client Broadcasters and Maximize ROI for Advertisers & Agencies


An End-to-End Solutions Provider for Broadcasters, Agencies & Advertisers, Content Producers, Service Providers and Media Partners

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