AGENCIES & ADVERTISERS
WHAT WE DO
National Radio Representation
Gen Media Partners is the largest independent National Radio advertising sales representation firm in the U.S.
Built on the combined resources of McGavren Guild Media, Local Focus Radio, Regional Reps and Tacher Radio Reps
Exclusive representation of more than 1,950 stations in 270 markets
More than 6,700 stations in small and rural markets
98% coverage of the total U.S. population
Full range of programming from Country and Rock to News and Sports
50+ Sales Executives in every major advertising hub across the country
18 offices covering every region, giving you immediate access to someone in your time zone
Gen Media Partners is your unmeasured market radio resource:
Whether you call it small market, unmeasured, or rural radio, Gen Media Partners is the easiest and most efficient way to work with non-represented radio stations outside of metro areas. We offer resources and tools that no other company can provide.
Experts in Unmeasured Radio: We take out the guesswork and do all the legwork
One point of contact for access to more than 6,700 stations
Hyper-Targeting: By county or zip code
Whosmyradiorep.com: A free resource to help you find the national rep for every radio station in the U.S.
Rapid Rate: Proprietary, fast, accurate
Advanced Technology: Electronic buying & invoicing
MULTICULTURAL & HISPANIC
We are experts in Hispanic marketing – We represent some of the nations’ leading Hispanic broadcasters, reaching over 77% of the fastest growing consumer segment group in both established and emerging Hispanic markets.
Offers Advertisers Access to 94% of the U.S. Hispanic households across over 220 stations in 85 markets including strong coverage in the Top 10 markets (LA, NY, Miami, SF, Houston & Dallas)
Exclusive Programming in Sports, Entertainment, Music, News and more
Target specific consumer segments within the Hispanic community
World class news services, compelling sports, entertainment, music & more
GLR content is aired on over 200 Nationally Affiliated Stations with over 94% total US Hispanic coverage in 24 of 25 top Hispanic Markets
Political & ISSUE
Our Political Platform represents thousands of voters in markets large, medium, and small.
Our Political Platform represents thousands of voters in markets large, medium, and small. Our simplified process is fully turnkey to get your campaign up and running quickly and easily.
www.campaignrates.com a free, accurate, and dedicated resource
Simplified Billing – One check, one reconciled invoice
Expert insight on radio formats that engage specific voter groups
Free daily Competitive Spending Report – to help your campaigns respond effectively
GMP’s Audio Networks offers advertisers access to:
Compelling content to engage and inspire listeners
Diverse Programming & a transparent buying process
Exclusive interactive content reaching over 250 million listeners each week
MG Malls provides a single point of contact for mall media advertising in 2,900 shopping centers across the country, including premier locations in top markets.
MG Malls has the ability to act as an agency to facilitate the planning, buying, and posting of media across varying malls and developers nationwide – all with one contract and one point of contact.
MG OOH integrates a network of Specific Place Based, Dynamic Media with Standard OOH along with a single point of access and a simple process for pricing and sales
GMP Digital powered by Winstar brings a diverse menu of digital inventory and offers access to billions of location enabled impressions and extensive data integrations. Our platform solutions are uniquely engineered to deliver the most challenging targeting requirements all with one point of contact.
WHAT WE DO
Agency Tools & Resources
At Gen Media Partners our priority is making your job easier. We operate as an extension of your agency with the support that helps you achieve your campaign’s goals efficiently.
UNWIRED NETWORK BILLING – Collection & reconciliation of station affidavits and single-source bill to agency
MONTHLY RECEIVABLES STATEMENTS & PAYMENT PROCESS – Agency sends single check to MFS for distribution to multiple stations. Saves agency time and money.
ELECTRONIC INVOICING – Can facilitate electronic transfer of invoice/billing information, reducing human errors and saving time.
We offer a variety of Qualitative & Quantitative Research Tools through our subscriptions with Nielsen , Scarborough and Media Audit. We also provide additional resources such as County by County, the Census, Geoscape, Pew Research Center and several others
Developing Campaigns that Drive Revenue for Client Broadcasters and Maximize ROI for Advertisers & Agencies
An End-to-End Solutions Provider for Broadcasters, Agencies & Advertisers, Content Producers, Service Providers and Media Partners
Quick Links & Resources
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