National Spot Radio


National Spot Radio

Gen Media Partners is the largest independent National Radio advertising sales representation firm in the U.S.

Built on the combined resources of McGavren Guild Media, Local Focus Radio, Regional Reps and Tacher Radio Reps

Exclusive representation of more than 1,950 stations in 270 markets

More than 6,700 stations in small and rural markets

98% coverage of the total U.S. population


Non-Metro Radio

Gen Media Partners is your unmeasured market radio resource:

Whether you call it small market, unmeasured, or rural radio, Gen Media Partners is the easiest and most efficient way to work with non-represented radio stations outside of metro areas. We offer resources and tools that no other company can provide.

Learn more about our
GMP BOOST Non-Metro platform here


Hispanic Radio

Gen Media Partners has one of the largest Hispanic platforms in radio

We are experts in Hispanic marketing - We represent some of the nations’ leading Hispanic broadcasters, reaching over 77% of the fastest growing consumer segment group in both established and emerging Hispanic markets.

  • Radio has the highest weekly reach among Adult Hispanics - 96%
  • GMP is a one-stop-shop when it comes to independent broadcast groups in both rated and unrated markets
  • Target specific consumer segments within the Hispanic community

For more information about our national Hispanic Spot Platform please contact Ann Marie Figueira at (212) 400-7430 x109 or email her here


Political & ISSUE

Our Political Platform represents thousands of voters in markets large, medium, and small. Our simplified process is fully turnkey to get your campaign up and running quickly and easily.

Simplified Billing - One check, one reconciled invoice

Expert insight on radio formats that engage specific voter groups

Free daily Competitive Spending Report – to help your campaigns respond effectively

Developing Campaigns that Drive Revenue for Client Broadcasters and Maximize ROI for Advertisers & Agencies


An End-to-End Solutions Provider for Broadcasters, Agencies & Advertisers, Content Producers, Service Providers and Media Partners

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